With snow on the ground and freezing temperatures, it may be difficult to imagine anything green at this point, but rest assured, the beauty trend this year is definitely emerald colored.

While there still are no set regulated guidelines for what makes a beauty product natural or organic, many companies are listening to feedback from customers who actually read the ingredient labels and aren’t fooled by the “natural” claim, when the jar is full of mineral oil, chemicals and water. So this year, we can expect some great new products that promise to surpass even the most cynical beauty consumer.

Physician’s Formula Organic Wear

Around since 1937, Physician’s Formula is again proving it understands the future of beauty by launching the first certified organic makeup line this year. Organic Wear promises to make organic beauty a household name, being sold in CVS at a price that any college student could afford. Look for it soon on a shelf near you. PhysiciansFormula.com

Sophyto Organic Skincare

This company went back to the earth to create a line that offers products containing at least 95% organic ingredients, and boasts certification from the more stringent policies applied by the UK Soil Association. What this means for you? A product that literally from the ground up, offers minerals and ingredients that are good for you and your body. Touting the message that “not all organic skin care products are created equal,” Sophyto launches their new products this month. Sample kits retail for just $15 at the website. SophytoOrganics.com

Shea Terra Organics

Remember those pink tinted beauty products ladies coveted in years past? Shea Terra Organics’ Pink Guava Pomegranate Indigenous Skin Care features updated pink beauty potions that are naturally colored from pomegranate seed oil and rare pomegranate leaf. Instead of using essential oils, Shea Terra has created a blend of all-natural sweet pink guava essence and tart pomegranate extract give the line a vibrant, fresh aroma. The line launches at Nordstrom’s in March and features a body lotion, shea butter, shower elixir and salt scrub. SheaTerraOrganics.com
And for those of you who need to ease into organic, with a foot back in the “other” beauty aisle…

Principessa Beauty

This line is geared for the “urban princess” and has a new spring collection made for the girl in you: two eau de parfums and pure parfums, four tasty lip plumpers (Pleasantly Paffuto) and new packaging for the very popular Bianco Breeze Hair & Body Powder. PrincipessaBeauty.com

(Main Photo: All Natural Body Care Products.co)

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